With some 1900 company name changes last year, one would think these re-branding endeavours would pay dividends in marketplace share, customer understanding, and employee concentrate forging a new path, in both the brief and long term. Does XFINIITY make appropriate and relevant company sense for all stakeholders involved, or can it be viewed as confusing and irrelevant?
These are the basic concerns comcast customer service phone number must solution when making an investment in retraining customers to consider in terms of their existing and new releases under new brand. But you will find natural difficulties with re-branding which has to be addressed to guarantee the new title suits with an current and long term specific consumer culture.
The question continues to be, will customers use a exposure to the XFINITY title? Is Comcast trying to merge its products, both existing and new, into a new brand name that very best describes its future? What else will the company do to enhance the title, such as tying it to new and improved customer service and high quality engineering? Or possibly it would like to range its products from an older name brand like Comcast, that has been with the ups and downs of customer perceptions.
Although the company mother or father title will stay Comcast, even with all the newly obtained NBC-Universal, all its items is going to be marketed beneath the title XFINITY, including, Electronic Video clip, Broadband internet, and Telephone. This goes to include worker uniforms, consumer bills, and product related marketing.
The question remains, will clients have a exposure to the XFINITY name? Is comcast hq seeking to blend its products, both current and new, right into a new brand name that best explains its future? What different will the company do in order to enhance the name, like tying it to new and improved customer service and high quality engineering? Or possibly it would like to range its items from a classic brand name like Comcast, which was through the ups and downs of customer perceptions.
Even though company mother or father name will always be comcast corporate address, even with all the newly obtained NBC-Universal, all its items will likely be marketed underneath the name XFINITY, including, Electronic Video clip, Broadband internet, and Phone. It goes to include employee uniforms, consumer expenses, and item associated marketing.
Len Elegance will be the founder and editor in the Cable television Pipeline, a Cable television Business Blog focused on highlighting relevant and relevant problems inside the Cable/Telecom arenas. His insights and views both inform and shed light on visitors on current business trends such as Broadband internet, Digital Cable, Telecom, VOD, IPTV, Facilities, and Business Technique.
He is a Cable Business seasoned with well over 18 years encounter being a General Supervisor with lwkijr Company, and presently functions as an unbiased Advisor/Strategist and Blogger contributing to Light Reading’s/Cable television Electronic Information, an worldwide syndicated technology information business.