T3, the Austin-based innovation agency, this week presented a new digital experience for Genghis Grill Menu, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, so we wanted to replicate that personal element and ease of access across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not merely offers a more interactive and simple to use customer experience, but it additionally establishes a good technology and site design foundation that can be extended to aid our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to develop a flexible, mobile-first online ordering and loyalty experience to aid the company’s Genghis Grill brand. T3 is known for its digital transformation within the restaurant space, driving greater than $2 billion in sales for the restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and more.
“We had been proud to help Genghis Grill launch a site experience that changes the way the brand engages with fans to drive the company forward,” said Ben Gaddis, T3 President. “We worked hard to help make the new site practical and useful, but moreover, we leveraged customer insights to create a completely personalized and cohesive experience for guests.”
Enabling the fast and simple customization of Genghis’ Signature Bowls with their 80 ingredients had been a point of emphasis. T3 designed an intuitive process to “Design Your Own” bowl, which makes it easier for customers to mix the meats, vegetables, spices and sauces they want. The site and ordering process also seamlessly integrates to the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a new technology stack, integration with industry-leading partners including Olo and Punchh, the creation of a flexible type of content management system (CMS) and also the incorporation of T3’s proprietary Product Enrichment console, that allows for richer information and imagery to become displayed through the menu. These technology improvements, coupled with a refreshed visual design system, position the new Genghis Grill web site to exceed customers’ expectations with an effortless ordering process.
T3 helps clients build Useful Brands™. It is probably the largest independent agencies in the united states with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works together with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) and other clients.
About Mongolian Concepts
Mongolian Concepts is the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, What Time Does Genghis Grill Close well known for its fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by creating a bowl loaded with exactly what they may be craving from over 80 fresh ingredients and flavorful sauces. For additional information, visit genghisgrill.com.