Before going into detail about the best way to optimize your website for search engines like google I want to quickly explain what seo is and why it is actually very important. Right now the net is dominated by three major search engines: Google, Yahoo, and MSN (live).
What is a Search Engine? An internet search engine may be looked at as the largest storefront in recent history. But, it dispenses EVERYTHING (information on the web). You walk as much as the counter (visit Google.com) and ask the magical clerk anything (type while searching), you hit “go” and off he runs back into the largest warehouse ever to find you exactly what you need. In a case of milliseconds he’s back with a summary of the points he thinks you need. Essentially this is the way a search engine works.
Roughly speaking the search engines has two facades – a front and a back. The front is the thing that we interact with the time. The top of the search engines is the procedure in which we perform searches – this is the store clerk inside the above example. You’re probably acquainted with the large search box and check button all the major services have on their own font pages. You visit “google.com” you type in what you are planning to research or purchase, hit “search” and you are taken to a page with a list of results. Of all of the sites on the Internet these are what the search engine (in this instance Google) believe most closely match what you are searching for. That is the “front” of an internet search engine – quite simple.
The back of the major search engines is where all the work is carried out, it is where everything on the Internet is found and sorted in a manner which means that your search will bring up meaningful, relevant results; along with a key component to this particular process really are a search engine’s robots. A robot is actually a program (an integral part of a search engine) that really quickly scans the blogosphere, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the details and brings it returning to the warehouse.
Precisely what is Seo? Search engine optimisation is the process in which we obtain the interest of the store clerk – we grab his collar, look him in the eye, and tell him that he need to look to us (our website) for anyone looking for what we must offer. So, as an example, should i be running an internet bicycle shop I would like to be #1 anytime anyone searches for “bike store” in the search engines.
Exactly why is Search Engine Optimization Important? Seo is really important since it is The Way In Which People See THINGS. Be clear what exactly is being said here, search engine listings usually are not the way people discover things on (only) the internet!
Search engine listings would be the way people discover things! People use search engines like google to locate what they want, to perform research, and even for entertainment. People are becoming dependent on search engines to quickly serve up what they really want. Trying to find the concept of a word? Use an internet search engine. Want to discover a great chicken recipe? Use the search engines. Can’t recall the name of the great website you visited? Use an internet search engine.
And the number of searches is astounding. In accordance with recent estimates on any day roughly 600,000,000 searches are preformed!
So just why could it be important? In a nutshell it is necessary since your customers and clients are using it to find your services. If your site is optimized they are going to find you – if this isn’t they are going to find your competition.
Beyond this key point the two main more main reasons why search engine optimisation is very important:
1) Search Engine Optimisation Turns Conventional Marketing on Its Head
2) It Offers PERFECT Timing
In conventional marketing you force your organization before your potential consumer. You send them a direct mail postcard, you develop a billboard, or TV advertisement and check out as much as possible to have their attention – to draw in their eyeballs and hairy lobes. Maybe you’ve done your homework, targeting a really specific list, but you’re still asking for their attention – and you never know when and when you’ll obtain it.
Search engine optimization will be the complete opposite, your potential customer always finds you. By strategically optimizing your website you ensure your audience sees you if they are trying to find what you need to offer. So long as you’ve taken the correct steps (which we’ll talk about in just a minute) your services come pre-sold, by one of the greatest word-of-mouth tools ever created – the search engine!
Finally, the timing with this whole process is impeccable. The services you provide aren’t presented at dinner (as a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (when it comes to an advertisement or billboard), these are presented at precisely as soon as someone wants what you have to offer.
To conclude why your internet site has to be online search engine optimized. Your audience uses search engines to discover and research EVERYTHING – including your services. Should you aren’t found, your competition will be and you will lose business.
Just How Do I Perform Search Engine Optimization? Given that we realize how an internet search engine works the key really depends on what we present to those robots and that store clerk to make sure our site is selected. How can we present our information in a manner to enable them to easily get our website before our prospective customers? How can we get to #1?!
It’s simple; you want a “internet search engine friendly” website. An internet search engine friendly website is just one that the robots can read. It is well coded (well created) having a solid foundation. In a standard level a search engine friendly website will have plenty of REAL text (not flash or text within images). Beyond that we now have some fundamental guidelines your internet development company should follow – what exactly is called “semantic coding.” It is a three part process through which the marketing needs of your own site are matched to the coding requirements search engines like google require, along with the actual visual design. From your ground-up you ought to have conversations along with your web development and Online marketing team, making sure they know what your site must accomplish.
Without getting into too much technical detail with regards to the structure of your site there are a number of steps you as site owner can take to ensure you are maximizing your online potential:
Create Great TITLE Tags – Each page features a title (this is actually the message that is displayed within your internet browser in the very top of your website). Inside the code of your own website you’ll look at it displayed as: What goes between those bracketed title tags will be the title. This is an essential single line of code on each page. Make sure it is highly relevant to the content on the page, and, if possible try to make it marketable; as it will often be utilized as the title of your own site should it show up in a search result. This rule can be applied to each and every page of your own site.
Look At Your Sites’ META Tags – While not as important as it once was look into the META tags of your website’s pages. Each page must have individual META information (if appropriate) that relates to jalnuv specific page. This META information helps supplement the robots and store clerk inside their search for information. The META information adds additional insight into precisely what your site is about.
Links – Beyond the coding of the website, links are a total necessity to search engine optimisation. A link from another site to yours is sort of a vote of confidence. The more sites that link to yours (particularly those sites in similar industries) the more likely the search engines are likely to recognize you as being a leader within your field, and the higher you will definately get for searches. Only links using their company, outside sites may help your website (for instance a “helpful links” page by yourself site doesn’t count).
To be able to quickly find the number of sites link to yours you can check out this website and plug your online address in to the search box and hit “Explore URL”. Then select “inlinks” at the top. A list of titles and addresses that appear are all the sites through the web that connect to yours.