Over the years, we’ve done several experiments with unusual vape flavours. Very often we’ve done this for a bit of fun, but sometimes the final results have surprised us. A good few years ago, as an example, we went to E Cig with a small range of very unusual flavours. One of these was barbecue sauce flavour. As you’d expect, many people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we created for April Fool’s day. These juices were deliberately created to taste awful, and that i found the Cheese and Onion flavour disgusting. But some people actually liked it. The thing is, there’s 1000s of flavours on the market now. Some are unusual, and appeal to a tiny audience, but the main benefit of this is that, no matter what your taste preference is, there’ll be something available that you’ll love. And that’s important, since the more you enjoy vaping, and also the further you move away from tobacco flavours, the less likely you might be to return to smoking.
Considering the fact that there’s a ridiculous number of vaping studies being published nowadays, there’s not a lot of research on the importance of flavours in: There is some, though. Market research well over 4000 vapers, lead by Konstantinos Farsalinos in 2013, learned that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours would make it not as likely so they can stop smoking.
Since that time, non-tobacco flavours have grown to be more essential in initiation. In Konstantinos’ original survey, nearly all vapers started vaping with tobacco flavours, but a more recent survey which considered the flavors preferences of over 70,000 vapers discovered that non-tobacco flavours (in america) were the predominant choice when starting vaping. The study concluded that banning flavours can lead to a decrease in people starting vaping and a rise in people switching back from vaping to smoking.
This can be backed up by research by Russell et al, which discovered that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised by the New Nicotine Alliance, Russell talked further concerning the results, saying:
“Evidence from the own studies suggest that the significantly higher proportion of smokers who prefer to vape non-tobacco flavors continue to totally quit smoking cigarettes within 3 months.”
Put simply, non-tobacco flavours cause a higher success rate when switching completely from smoking to vaping. This has been backed up with a more recent study by Buckell et al (published because this post was initially written). Using a discrete choice try out other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would lead to an increase in smoking rates.
Another smaller study by Pacek et al surveyed 240 adolescents who dual use (both vape and smoke). In their survey, 17% of young vapers said they might smoke more if flavours were confined to tobacco and menthol.
The notion that specific flavours might be important is backed up by industry research by JUUL, which discovered that vapers who used Mint or Menthol were 23% more prone to move to vaping compared to those who used tobacco flavours.
Could flavours assist dual vapers? Not everybody switches to vaping immediately. After all, the first puff upon an smokeless cigarette doesn’t mean your last puff on the tobacco cigarette. Studies have shown that 46% of dual vapers have jtsedy switched to e-cigarettes after a year, however for others it may take a lot longer.
My personal experience is that flavours will help dual vapers retain interest. I’ve seen individuals who still smoke a few cigarettes each day experiment a great deal with assorted flavours. If flavours may help retain interest, then dual vapers will smoke less, hopefully not get back to 100% smoking and in the end move to 100% vaping. Perhaps, for some, it’s just a matter of finding that perfect e-liquid (with thousands of flavours available, that can take a while).