Keyword analysis must be one of the most crucial sides of SEO. It does not matter how strong your backlink building is or if your on-page optimization is ideal, if your Search engine optimization efforts are not targeting a keyword with the right volume and low enough competition, you will only get a fraction of the traffic you could be getting.
To find keywords to target, you are essentially after keywords that have good search volume, comparatively low competition and may monetize well. In this article, I want to take a look at how to develop confidence that a given keyword has a good search volume.
As many reader are most likely aware, there are a number of keyword tools on the web which will help give an indication of any keywords volume. These include the Google AdWords keyword tool, word tracker and Google Insights for Search to mention a few. What is important to know here is that none of these keyword tools provide completely accurate numbers for volume, you will find, which includes the Google tools as wells. Personally, to aid increase the chance which a keyword you might be targeting features a good volume, I like to check the data from most of these mentioned tools and if a keyword is showing strong volume across most of these tools, this is an indication the volume ought to be good. Another habit I adopt in market and keyword research is to always consider the search volume to have an exact match keyword. This will indicate the quantity from the keyword typed in exactly as is, instead of as an element of a larger keyword phrase (phrase match) or simply a keyword that has your words within it (broad match).
If you are going to shell out significant some time and/or cash in an SEO effort for a keyword, another way to get an improved concept of a keywords search volume would be to run a quick AdWords campaign. This is where you may bid in AdWords on the keyword you are considering so that your ad is displayed inside the search engine rankings for your keyword. The campaign should bid on a precise match of the keyword you are considering to assist give an impact of the exact match search volume. After running an AdWords campaign, you will observe an estimate of the impressions given to your ad. In the event you set up your campaign correctly, these impressions may be used to offer a good estimate of the keywords search volume.
You do not have to possess a site create with this but may simply run a campaign that links to another site. Ensure you request that impressions are served as quickly as possible (as opposed to spaced with the day based on budget) and you bid enough that your ad is always shown. Additionally utilize the search network only. AdWords will report on the impressions for the keyword, that can give another indication of search volume.
You sometimes see people who claim the search volume numbers inside the Adwords keyword tool are always correct in terms of search volume on Google, however, once you have adopted the entire process of running AdWords campaigns helzdf verify search volumes enough times, you will see that you will find indeed inaccuracies in the search numbers using this tool.
It is essential to remember that evaluating search volume is simply one step in the evaluation of a keyword. Other key elements include the competition in the keyword as well as its profitability. These steps outlined here should however help give a good evaluation of whether a keyword features a good search volume.