These days, search engine listings are placing more focus on incoming links to a website when evaluating rank. The reason why being is because they are hard to obtain from trusted sources (a “by the book” website like the Dmoz directory) and it is a great way to partially eliminate the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the “on the page” factors and they have no trusted links to their page (they will likely not get any at all because of spam) then there is absolutely no way of them obtaining a good listing. However, folks have worked out ways in getting a huge number of links, through link farms and other tactics, regardless of the quality of their website. As the search engines are aware of this, it brings us to the main topic of how one link can be a lot better than ten.

Obtaining one link from the trusted source can be very difficult within the sense they tend not to issue links to merely about anyone. If you have a good website with relevant information, then you will definitely get them. It is for that reason one link from a trusted source can better a multiple of links off their websites. As this is “trusted” by search engines like google, it will also trust the websites it links to. For those who have ten links from the close friends, it will help you in a few sense, but no where near as much as the one link from the source like Dmoz, unless one of the friends has a very reputable website amongst the search engines.

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Having way too many irrelevant links could harm your website’s visibility in the search engines. What is meant by this is having links from websites who have no relation to yours. A good example of this could be a web site about cars linking to a different site about medicine (unless the websites are reputable and have a good reason for that link i.e. you will find a relationship made between cars and medicine). Search engine listings will get on this type of link and definately will provide no weight in boosting your visibility. Obtain most of these irrelevant links, then djglva could be seen as spam (such as a link farm tactic) which will lower the recognition of the website within search engines like google.

The true secret is to pay attention to quality and never quantity. Gaining several good / relevant links is going to take you much further than plenty of irrelevant links. To obtain these quality links, get started by placing your internet site in directories, but make sure you avoid any “on the page” spamming because this will never get you accepted. Once search engines like google have acknowledged a presence of relevant links, followup into it and research some methods to obtain more. Over the years, you will recognize that your website’s performance will increase, because the links age, provided you may have performed search engine optimisation. Avoid acquiring the irrelevant links though it might be tempting to see fast results. It will only be a point of time before an internet search engine realises the spam tactic, and as we say “fast rise”, fast fall”.

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